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Sweet streams are made of these: the business of streaming music

Moderated by Music Ally

by:Larm 2012 will begin with a state of nation address from two leading analysts, introducing current trends in the global music industry and highlighting key data, with a particular focus on Scandinavia and streaming.
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Baron Wolman - The Rolling Stone years: Cancelled!

Baron Wolman

Unfortunately, this presentation is cancelled.

GramArt proudly presents: Ralph Murphy - Murphy's Law of Song Writing

Ralph Murphy

Ralph Murphy - How to write that radio smash hit! Throughout the years, Canadian songwriter Ralph Murphy has achieved near-legendary status in Nashville through his career as a performer, producer, songwriter, publisher, and most recently, Vice President of International and Domestic Membership, ASCAP. Ralph has compiled some amazing tips and hints to help songwriters hone their craft and improve their chances of penning the elusive number one radio hit.
Sarah-Chanderia

GramArt presents: How to work by:Larm and other music conferences

Sarah-Chanderia, Hacate Entertainment Group

How can attending a music conference help you and your music?

Session 2: Monetising streaming music video...

Moderated by Music Ally

Online video-on-demand streaming is one of the key music discovery mediums for the new generation of digital natives, and the recent Coldplay American Express Unstaged live stream on YouTube generated over 19 million streams including replays and 13.5 million during the show.

Q&A TBA

Info TBA
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Gramart presents: Tom Jackson´s Live Music Makeover - The Cure for the Common Show

Tom Jackson, Live Music Producer

Tom Jackson is a master of creating musical moments out of your songs! In this session, you'll see what your rehearsal should look like.
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Music Ally Digital training sessions: Facebook

Sarah Lewin (Music Ally)

The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. In this session, we’ll be taking a deeper look at the world's most colossal social network.
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Music Ally Digital training sessions: YouTube

Sarah Lewin - Music Ally

The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. This session will provide hands on advice for getting noticed on the popular video platform, but also exploring tools for creating video content.

Session 3: Don’t cross the streams! Streaming services, artists and the great royalty debate

Moderated by Music Ally

With high profile artists like Coldplay and Adele apparently shunning streaming services for new releases, particularly at the beginning of a release window, is there a worrying trend developing? Or is Bob Dylan's recent return to Spotify a more significant event?
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Q&A: Tony Allen, the godfather of afrobeat

Interviewed by Jan Gradvall

by:Larm are pleased to present a Q&A with one of the most influencal musicians from Africa, perhaps the greatest drummer of all time and the main architect behind afrobeat.
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Presented by ticket master: The future of ticketing

With Mark Yovich, President of Ticketmaster International

Yield management, understanding and profiting from digital social interaction, the value of insight to avoid ticketing pitfalls and maximize profit. The world of ticketing has changed. The marked has changed. It’s no longer just about a great ticketing platform - it is about getting tickets sold.

Red Bull Music Academy og by:Larm presenterer: Four Tet

Four Tet

Four Tet played a semi-legendary and wonderfully chaotic double-show at the venue Dattera til Hagen during Øya festival in 2010. Now, he's back in Oslo for a DJ set at Blå, and to have a talk arranged by Red Bull Music Academy and by:Larm.
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Free Ride: How the Internet is Destroying the Culture Business and How the Culture Business Can Fight Back

Robert Levine (Author)

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.
Spotify

Spotify and oportunities for artists

Sung-Kyu Choi (Label Relations Director Nordic) and Eva Lægdsgaard Madsen (Label Relations Manager Nordic)

Spotify is the largest digital music service in Scandinavia and offers a range of opportunities for artists to market their music. Through innovative examples, we hope to inspire a creative meeting with fans.
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True Norwegian Black Metal tour

Conductor Anders Odden (Cadaver, Celtic Frost, Satyricon)

For the average music fan, the story of Norwegian black metal is in essence about murder, suicide and burning churches. Many of the seminal events in this dark chapter of Norwegian music history took place in Oslo between 1991 and 1993. In cooperation with The Inferno Festival, by:Larm have put together a field trip visiting the key sights on a trip back in time. NB: The bus leaves from outside the Royal Christiania Hotel main entrance at 09.00 sharp. Please meet in the lobby no later than 08.50.

GramArt proudly presents: Ralph Murphy - Murphy's Law oo Song Writing

Ralph Murphy

How to write that radio smash hit! Throughout the years, Canadian songwriter Ralph Murphy has achieved near-legendary status in Nashville through his career as a performer, producer, songwriter, publisher, and most recently, Vice President of International and Domestic Membership, ASCAP. Ralph has compiled some amazing tips and hints to help songwriters hone their craft and improve their chances of penning the elusive number one radio hit.
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Session 1: Clouds and concerts: WiMP and consumer behaviour

Arnt Maasø, The University of Oslo

Friday will kick off with the University of Oslo presenting early findings from its collaborative study with research group SINTEF, network operator Telenor, and Aspiro's WiMP streaming service.

Session 2: Our Friend’s electric. How will we find music in the future?

Moderated by Music Ally

Have you ever sat in front of a streaming music player and had a total mental block? Do you find you listen to the same old stuff when confronted with all the music in the world? How do you dig down into the ‘long tail of content’? Friends or robots? Buddies or algorithms?
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GramArt and MØST presents: Eurosonic, a portal to Europe

Creative director Eurosonic Noorderslag and manager pop/rock Buma Cultuur

The Dutch industry festival Eurosonic Noorderslag have served as an important gateway to the European live market for many artists. But what does it really take to secure a gig at the festival? What does Eurosonic look for when they pick artists? How do you prepare to play there and how should you work Eurosonic once you're there?
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The new generation A&Rs

Moderator, Fredrik Saroea

While the rest of the music business stared into the Pandora's box of filesharing and plummeting CD-sales, a new generation of record labels have emerged from the digital age.

Session 3: Streaming to reach people

Moderated by Music Ally

There are exciting possibilities using streaming audio to market music – our experts will show you what these possibilities are and how streaming audio platforms are being used from both a label and a brand perspective. .

Music Export Norway presents: Meet the Music Supervisors, and get your music heard!

Moderator: Rebecca Rienks (E! Entertainment/NBC Universal)

Some of the finest music supervisors from the LA area is visiting by:Larm. In this special panel you get to meet these music supervisors, and hear what projects they are working on, and what kind of music they are currently looking for.
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Music Ally Digital training sessions: Twitter

Sarah Lewin (Music Ally)

The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. In this session, we’ll be examining the micro blogging site that has a vast importance in the music business today.

Gramart presents: Tom Jackson´s Live Music Makeover - The Cure for the Common Show

Tom Jackson, Live Music Producer

Tom Jackson is a master of creating musical moments out of your songs! In this session, you'll see what your rehearsal should look like.

Music Export Norway presents: Sync in The Nordic region

Ordstyrer: Henrik Hawor (Riviera)

Placements in movies, TV-series, ads and games are becoming an important income stream for record companies, publishers and musicians. Who are the actors doing music placements in the Nordic countries?
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Session 4: Artist & manager Q & A - Billie Ray Martin with Erik Nielsen

Moderated by Music Ally

Billie Ray Martin was a founding member of the techno-pop group Electribe 101, scoring a series of club hits including "Talking with Myself."
SarahLewin

Music Ally Digital training sessions: Advertising

Sarah Lewin (Music Ally)

The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. This session will be focussed on the self service advertising networks which anyone can use to promote their band.

Session 5: The future, Jim, but not as we know it...

Moderated by Music Ally

For EUR 10 per month you can now have unlimited on demand access to all of the world’s music anywhere you like. What happens next? Is this the end of days for music services? Or are there more frontiers to explore? What do people really want.....?
Simon-Reynolds

Retromania

Interviewed by Audun Vinger (editor Vinduet)

By:Larm proudly presents a Q&A with Simon Reynolds, one of the most influential writers on music and popular culture in our time.
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The rise of the concert industry; a story about ticketing

Dean Budnick (executive editor i Relix magazine) and Josh Baron (editor-in-chief i Relix magazine)

In 2011, long time music journalists Dean Budnick and Josh Baron published the book “Ticket Masters - The rise of the concert industry and how the public got scalped”, a timely account of the multi-billion dollar concert industry. The authors are coming to by:Larm and will guide us through the as-yet-untold story of the live entertainment industry, revealing its origins, development and ongoing strategies of companies such as the now dominant Ticketmaster, Live Nation and StubHub and the efforts of numerous independent competitors.
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How to promote your music in WiMP

Thor Martin Jensen (WiMP Global Editorial Manager) og Sveinung Rindal (Norwegian WiMP-editor’s team)

An introduction for artists, labels, promotion workers, managers etc.

Red Bull Music Academy and by:Larm presents: DJ Harvey

DJ Harvey

It is a great pleasure to welcome the legendary DJ Harvey back to Oslo! This time he's here both to talk (about Red Bull Academy) and to play (DJ at Blå together with Prins Thomas) NB: The lecture is free and open to everybody.

The Nordic live music market

Moderator: James Drury

What is going on in the Nordic live music market? What are the topics of debate? How is the business doing these days? And what does the future look like?

MusicDNA

MusicDNA is a method developed by the Norwegian company Bach Technology AS in cooperation with the Fraunhofer Institute, better known as "the inventors of mp3". The main component of MusicDNA is a so-called "Audio Analyzer" which analyses each segment within each song and from this calculates the song/track profiles, artist profiles, consumer profiles etc., in order to improve recommendations and integration between different types of services and applications.

Where will you stream tomorrow? The hurricane development of streaming services from the cradle of Norway

Per Einar Dybvik (Aspiro)

Per Einar Dybvik of Aspiro, the company behind award winning music streaming service WiMP, tells the fascinating story of how Scandinavia’s position at the forefront of development will come to guide the rest of the world’s music distribution, for the second time.
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Todd Rundgren - Q&A

Interviewed by Audun Vinger

by:Larm proudly presents an in depth interview with the legendary American artist and producer Todd Rundgren.
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“by:Larm shows the others how it SHOULD be done.”Simon Raymonde / Bellaunion.com
“by:Larm is a wonderful place to meet wonderful people and to see wonderful artists in a wonderful city at wonderful venues.”Sybille Koller / Ssc.de
“With a massive amount of fresh and developing Nordic bands and artists across central Oslo, by:Larm isn't just a gateway to new and exciting music, it's also incredibly well-organised and fun.”Luke Slater / Drownedinsound.com
“by:Larm is consistently one the best-organised conferences that i attend and gives me the chance to see a number of talented acts that otherwise i might not have the opportunity to see.”Steve Zapp / Itb.co.uk
“by:Larm has woken my ears up to all the fresh, new talent that Norway has to offer. I am especially happy with all the new Scandinavian contacts I have made and will continue to do business with.”Phyllis Belezos / itb.co.uk
“A music showcase that is so cool, it makes the weather outside seem positively tropical”Claire Courtney / FreeTradeAgency.co.uk