Streaming and the Scandinavian model
The Internet is a word that, for the record industry’s part, has largely been associated with bad news. Falling CD sales, pirate bay, low earnings, the illegal copying and annoying copy protection are just some of the problems that have led to a new reality for artists, producers, publishers and music consumers.
After many years of focusing on the problems, it’s encouraging to see that money is now beginning to flow the other way, and that it’s actually the Nordic countries the international music industry keeps an eye on.
Scandinavia with Sweden and Norway were among the first to unleash streaming services like Spotify and Wimp, services that provide the opportunity to subscribe to a free access to a huge music archive. We have been the first and thus have come a long way in building up expertise on how to market and distribute, and how the public consumes music.
Streaming music and the opportunities and challenges that come with it will be a key topic at by:Larm 2012. Among the themes and topics we touch are:
• The Scandinavian model
• state of affairs, facts and statistics
• Technical development, limitations and opportunities
• Do we have found a sustainable business model?
• Does the streaming services kill piracy?
• Rights and compensation issues
• New markets will open, where do we go from here?
• Changes in usage patterns provides new requirements for marketing communications
• Is streaming a solution only for majors with a large back catalogue?
• If we lose the great music experiences to the benefit of increased accessibility?
We’ll come back with a detailed program, keynote speakers and presenters during the fall.
