by:Larm announces seminar cooperation with Music Ally

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The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001.
Music Ally’s executives come from a genuine music business background, from the sharp end of the major label recording and publishing worlds through to digital business strategy, licensing and retail.
This means Music Ally understands the relationships and the politics that drive the real-world activity within the music industry; backed up with a full complement of market data, consumer research, forecasting and trend insight.

About the courses at by:Larm

1. Facebook
In this session, we’ll be taking a deeper look at the world’s most colossal social network. The session will include hands on tips and advice which you will be able to immediately apply to your artist’s Facebook page in order to maximise Likes and engagement. The session will be concluded by examining some of the most successful apps and campaigns on Facebook from musicians on all different budgets.
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2. Twitter
In this session, we’ll be examining the micro blogging site that has a vast importance in the music business today. Not only will we be dissecting the components that make this social network tick, we’ll also be looking at some of the most effective low budget tools that anyone can use to get the most from Twitter. The session will be concluded by looking at what we can learn from some of the most interesting and creative campaigns using Twitter.
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3. YouTube
This session will provide hands on advice for getting noticed on the popular video platform, but also exploring tools for creating video content. We will also be discussing techniques for maximising revenues on the platform for content owners and looking at other popular video sites. The session will be concluded by campaigns from artists and brands successfully using video to communicate with their audiences.
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4. Advertising
This session will be focussed on the self service advertising networks which anyone can use to promote their band. We’ll be looking at the opportunities and limitations of advertising music and tips for a creating a successful advertising campaign. The session will be concluded by examples of creative advertising that could inspire your next campaign.
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About Sarah Lewin – Editor of Sandbox, Music Ally
Sarah is the Editor of Sandbox, Music Ally’s digital music marketing publication. At Music Ally she has written a chapter for the MMF unsigned book on live touring, has worked on numerous research projects for small music start-ups through to labels, music companies and trade organisations. She also delivered digital marketing training for EMI internationally. Sarah studied a degree in Commercial Music at Bath Spa University where she went on to co-found a small promotions company, Get Intimate Events which put on acts from small unsigned artists to some of the bigger names in folk including Laura Marling, Karima Francis and Seth Lakeman. Sarah also has experience as an artist signed to a small indie dance label. The first release had multiple plays on BBC Radio1 and reached the top 50 on Beatport in 2009. Sarah will be speaking at MIDEM 2011 on Measuring the impact of music marketing campaigns.